We are advisors and catalysts to leaders at startups and established enterprises facing complicated marketing and communications challenges. We approach problems from a variety
of perspectives, bringing together domain expertise in corporate communications, consumer marketing, user experience, interactive technologies, product development, and conversation theory via cybernetics. We design products and experiences that transform through language
and process modeling, and we work always to lower the "bio-cost" that consumers expend
to achieve their goals. We often tap into our extensive network to assemble a team with the requisite variety and depth to frame and solve a specific client problem.
WHAT WE DO
Make personal connections.
Leave indelible impressions.
Guide vital transformations.
Energize and engage people.
Set the stage for customer action.
Invigorate markets.
Have a lasting impact.
Create new value for our clients.
WHO WE WORK WITH
| Adobe Systems Apple Citigroup Du Pont Dubberly Design Eight Inc. Gideon Gartner Goldman Sachs Hewlett Packard Intellectual Ventures Instituto Itaś Cultural Lotus Development NetObjects Nokia UX London |
Nvidia Ogilvy Worldwide Palm Computing Pearson plc PICNIC Amsterdam Poetry Foundation SAP Sapient Stone Yamashita Sun Microsystems UK Admiralty US Army Vibrant Media Vivo Mobile |
CJ Maupin  |
Paul Pangaro  |
CJ Maupin is a
communications strategist, marketing writer and event producer.
Starting her career in politics and government, she migrated to the private
sector to apply her community organizing, issue development and policy
articulation skills to the communications challenges of new and long-standing
companies.
CJ has broad marketing
experience, having developed and directed worldwide programs in market
development, co-marketing, events, corporate identity, public relations,
employee and executive communications, and advertising.
Her sense of principle and
positioning make her a valued communications counselor and writer for many
leaders in business and government, and her cross-disciplinary and
multi-cultural experience make her a sought-after director of integrated,
international marcom programs. CJ has directed communications efforts for a
wide variety of companies and individuals in the North America, Europe and
Asia Pacific regions.
CJ is an incurable
francophile and loves to swim.
|
Paul Pangaro is a technology
executive, conversation theorist, entrepreneur, and performer. He combines technical depth, marketing and business acumen, and
passion for designing products that serve the cognitive and social needs of
human beings.
Paul has worked as CTO for
startups such as Idealab's Snap.com, developed product roadmaps for
consumer Internet companies, and managed developer outreach and web
properties for Sun Microsystems.
From his background in the
cybernetics of language, Paul has developed a methodology for modeling the
necessary conversations for consumers to understand how products and services may be used to achieve their goals. He has collaborated closely with
designers in creating high-traffic web sites and models of gnarly concepts
such as innovation, play, and the creative process. From 2001 through 2007 he taught a
class at Stanford University on the cybernetics of product design.
Paul is a professional
dilettante and loves to sing.
|
Paul’s Web Site 
Lowering the bio-cost of everyday life.
(c) CJ Maupin & Paul Pangaro 2005-2011.
Images adapted from L'Ère Atomique, Cybernétique, Electronique, Automation, 1958. Éditions René Kister, Genève.